I’m a Design Director with 10+ years of experience building digital products, brand systems, and tools that scale—without losing their soul. My approach is shaped by a background in psychology and fine art, and grounded in curiosity, empathy, and an eye for detail. I care deeply about how people feel when they interact with the things we make.
Since 2016, I’ve led the design team at Coalesce, a NYC-based digital agency. I work with high-growth clients across healthcare, finance, and education—partnering with engineering, product, and research to bring bold ideas to life. Whether I’m defining product strategy, leading design critiques, or shaping flows in Figma, I focus on building experiences that feel simple, intentional, and engaging.
Consistency, focus, and follow-through matter more than raw ability. I believe in showing up, staying curious, and doing the work—especially when the path isn’t clear.
Lead by example
I believe leadership starts with how you show up. I try to lead with empathy, clarity, and craft—so the team feels empowered to do their best work.
Collaboration drives innovation
The best work happens when diverse perspectives come together. I value open conversation, shared ownership, and mutual respect.
Simplicity clarifies complexity
Design should make the complex feel effortless. I look for clarity in structure, language, and interaction—and aim to reduce noise wherever possible.
Feedback is fuel
Thoughtful critique makes the work stronger. I welcome it early and often—and create space for others to do the same.
Always be learning
Curiosity drives everything. I learn from every teammate, every project, and every challenge. I believe design is a practice, not a destination.
