Zag by Marty Neumeier
Short, sharp, and strategic. Zag clarified how brand differentiation really works, and how to simplify a brand down to its most essential—and most memorable—truth. A must-read for anyone shaping a voice or identity.
Stolen Focus by Johann Hari
Required reading in a world of constant distraction. Hari combines research and storytelling to explore why we’re losing the ability to pay attention—and how to reclaim depth and presence in both work and life.
Ego Is the Enemy by Ryan Holiday
A grounding read for any creative or leader. This book helped me see how ego can quietly interfere with clarity, collaboration, and growth—and how humility and purpose offer a more durable path.
The Laws of Human Nature by Robert Greene
Dense but incredibly revealing. This book helped me better understand the emotional drivers behind human behavior—especially in leadership, collaboration, and conflict. It’s a powerful resource for anyone working closely with people, which is to say: all of us.
The Creative Act: A Way of Being by Rick Rubin
More meditation than manual, this book reframed creativity as a way of seeing and living. It's a reminder to slow down, be present, and trust your instincts—both in work and in life.
Change by Design by Tim Brown
Tim Brown lays out the foundation of design thinking in a way that’s accessible but deeply strategic. I return to it when I need to re-center on the value of human-centered design at scale.
Laws of UX by Jon Yablonski
A clear and beautifully structured overview of the psychological principles that shape how we interact with digital products. This book helped me articulate what I had often intuited—bridging design intuition with behavioral science
Steal Like an Artist by Austin Kleon
A manifesto for anyone feeling stuck. This book helped me shake off the pressure to be original and instead focus on remixing, borrowing, and building from what moves me. It’s a compact, energetic reminder that creativity is a dialogue.
Creativity: A Short and Cheerful Guide by John Cleese
Simple, funny, and surprisingly practical. Cleese approaches creativity with levity and honesty, offering a reminder that creative work thrives in relaxed, open-ended space—and that play and permission are often more useful than pressure.
User Friendly by Cliff Kuang & Robert Fabricant
A must-read for any designer. This book blends history, psychology, and storytelling to show how design impacts everything—from digital interfaces to policy and infrastructure. It reminded me that good design is often invisible, but its effects are anything but.
Creativity
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User Friendly
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