Knopman

Knopman MarksRedesigning a Learning Platform That Powers Wall Street Careers

UX Director

6 years

Learning Platform

Knopman.com

Sections

Intro

Over the course of six years, I led the UX strategy and product design for Knopman Marks’ custom Learning Management System—a platform used by top-tier U.S. banks to train and certify their finance professionals.

Team

As the lead designer, I partnered closely with stakeholders across leadership, product, and engineering to reimagine the student experience from the ground up.

Together, we turned a legacy LMS into a motivating, modern tool that not only improved student outcomes but helped the business scale 4x in five years.

Goals

Modernize the LMS

Replace outdated architecture with a future-ready platform that was clearer, faster, and easier to use.

Motivate Learners

Design UX patterns that encourage steady progress and help students succeed in high-pressure environments.

Streamline E-Commerce

Rethink purchasing flows to support a range of customer types, while reinforcing Knopman’s white-glove training philosophy.

Insights

Working this closely with users over several years changed how I think about research. The biggest takeaway? Listen beyond the words.

What people say isn’t always what they feel—but tone, hesitation, or even frustration can be just as revealing. Some of our most impactful improvements came not from surveys or usability tests, but from hearing what wasn’t said directly.

deliverables

Comprehensive Wireframes

to align on user flows and identify oportunities.

Design strategy documentation

to align stakeholders on structure, tone, and visual direction.

Scalable Design System

built to support fast iteration and consistent patterns across modules.

Motivational Animations

linking key use cases to annotated screens and requirements.

responsive Design

connected to our system for seamless development handoff.

150+ High-Fidelity Screens

connected to our system for seamless development handoff.

CMS Design

designed in parallel to reflect the product’s clarity and trustworthiness.

E-commerce design

designed in parallel to reflect the product’s clarity and trustworthiness.

handoff

With a consistent internal engineering team in place, we developed a lean, dynamic handoff process that prioritized clarity without excess.

Animated references, annotated flows, and real-time working sessions replaced bloated documentation. I partnered directly with the client and engineering leads throughout implementation—clarifying design intent, addressing edge cases on the fly, and ensuring that nothing meaningful got lost in translation.

Highlights

Designed with real learners in mind

Built and tested interactive components like a “motivational matrix” and in-platform quizzes to keep students engaged.

Evolved with the business

Reworked the platform’s architecture to support multiple purchase paths, client tiers, and user types.

Driven by insight

Spent years observing and iterating on real user behaviors—experience that deeply shaped how I approach product design.

Results

What began as a redesign became something bigger—a long-term partnership rooted in impact, clarity, and a belief that great design makes hard things feel doable.

$5M → $21M revenue growth over five years
‍
‍31,000+ students trained in 2022—a 27% YoY increase

‍Higher satisfaction scores and improved pass rates across programs

NurseGrid

Enhancing User Engagement Through Thoughtful Design

Made for and by Alex Severino™